About our founder
Sashka Rothchild is a Founder, Producer, Host, and Speaker, mother and daughter with parents who passed away when she was young.
After losing her mother to brain cancer in high school, Sashka channeled her experience into creating change. She founded Standbuy, a groundbreaking crowdfunding platform for cancer patients, which evolved (after having her son) into technology to support those facing life's toughest moments. This product building journey led to Record Store, a platform helping people preserve their life stories as digital legacies.
Exploring grief through art & storytelling
Currently, Sashka focuses on the convergence of art, creativity, and the complexities of grief and loss. As the Executive Producer and Co-host of Ghost Stories, a podcast and event series exploring these themes and as producer on the Oscar Qualified documentary film Eat Flowers.
Based in New York City, she's dedicated to ensuring everyone's stories are preserved.
Eat Flowers - artifacts of a life cut short.
When photographer and writer Cig Harvey found out her best friend Mary was diagnosed with terminal leukemia, she did what she knew best: made photographs. As Mary faced isolation and debilitating treatment, Cig set out to bring the world to Mary. Over the coming years, Cig captured and sent Mary images of beauty, life and color. Images that evoked the sensual, the sacred, the delicate and the brave. Images exploding with color, piercing with light, evoking the pain and beauty of life, even as we face death.