About our founder
Sashka Rothchild is a Founder, Producer, Host, and Speaker, mother and daughter with parents who passed away when she was young.
Motivated by personal experiences, particularly the loss of her mother to brain cancer during high school, Sashka founded Standbuy—a pioneering crowdfunding tool supporting individuals undergoing cancer treatment. Its success led her to extend her impact with it’s evolution into Stndby, utilizing innovative technologies to create empathetic support systems for those facing profound life challenges. Following the thread and informed by global effects of the pandemic, a new chapter of work came to life. After years and hundreds of private and professional conversations and interviews of people’s stories of life and loss, Record Store was born…
Helping people save and honor the stories of their lives.
Currently, Sashka focuses on the convergence of art, creativity, and the complexities of grief and loss. As the Executive Producer and Host of Ghost Stories, a poignant podcast exploring these themes, she contributes a unique perspective to the discourse.
Life, she asserts, is a tapestry of beauty and heartbreak and embracing the both/and. Residing in New York City with her family, Sashka approaches each day with a commitment to connection, open heartedness, and the courage to hold multitudes. She believes everyone’s stories are valuable and deserve to be kept safe.